by Misty Severi September 23, 2022
A $10 billion lawsuit against McDonald's will be allowed to proceed after a federal court denied the company's motion to dismiss and sided with media tycoon Byron Allen, who is alleging that the corporation allocates less ad funding to black-owned media.
"This is about economic inclusion of African American-owned businesses in the US economy," Allen said in a press release Tuesday. "McDonald's takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between white corporate America and black America, and McDonald's is guilty of perpetuating this disparity."
Allen alleges that the company placed his networks, which
include the Weather Channel and Comedy.tv, to an "African American tier"
that receives less funding. The lawsuit claimed black people represent
40% of fast-food customers, but McDonald’s spent 0.3% of its $1.6
billion U.S. ad budget in 2019 on black-owned media, according to the
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