United's 'Fly the Woke Skies' Nosedive

Larry O'Connor |  Apr 07, 2021

You are not going to believe the latest attempt by a major American corporation to jump up and down in the back of the room, waving its arms and shouting,

 "Look at me! Look at me! I'm woke, too!  Pay attention to meeeeee!!!!!"

United Airlines felt the burning desire to one-up Delta's grandstanding, political announcement last week. If you missed it, Delta declared its outrage over the state of Georgia taking reasonable steps to expand voting access while maintaining some semblance of election integrity. Apparently, United couldn't risk losing business from all the discerning customers who don't choose their airlines based on safety, service, on-time performance, and fares. Apparently, the vast majority of airline passengers look to the "wokest" airline board room before booking their tickets (I wonder if Orbitz is going to add a search filter related to this...).

United's announcement via social media should never have made it past the various layers of public relations and marketing approval squads that I'd like to think a major corporation maintains so as not to embarrass and damage its precious brand. But, somehow, the geniuses in the executive suite thought this would be a good idea:

"Our flight deck should reflect the diverse group of people on board our planes every day. That’s why we plan for 50% of the 5,000 pilots we train in the next decade to be women or people of color." The company tweeted with a link for any potential airline pilots to click and complete the application process. 

Now, maybe it's just me, but when I'm hurtling through the earth's atmosphere at 35,000 feet above terra firma, I'm not entirely interested in what boxes on the Critical Race Theory checklist the person at the helm of my magic flying silver-bird successfully checked.........To Read More...