How many times have we heard that healthy living means switching to organic food? Not a day seems to go by when the media isn’t humming with some scandal, risk or public health crisis involving our potential exposure to synthetic chemicals. Autism, leaky gut, obesity, celiac, cancer … all of this is due, apparently, to us finding 7 parts per billion of glyphosate residue in our bread. We are assured that these problems will all magically disappear once we join the “Buy Organic” bandwagon.
But is the organic food industry lobby, a diverse body of interest groups, food companies, foundations and gurus, lying?
Lies, damn lies and marketing!
In a recent blog, I tried to show how the “organic” label is merely used for marketing purposes and has no added value other than to make vulnerable, wealthy people feel better about their consumption. For this blog, I will ignore some of the consequences of succumbing to the organic marketing hype (increased stress organic farming causes on global food security, environmental degradation and public health pressures) and simply ask: As marketing goes on all around us, should we give it much thought if every opportunist slaps the word “organic” on their food as if it were to mean something?........To Read More.....
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