David Zaruk | Genetic Literacy Project | August 31, 2018
One of the biggest challenges for any risk communications professional today is to deliver positive messages on pesticides. Like any communications process, trust is essential, but in a chemophobic world, trust in chemicals is a rare commodity. Pesticides found on the food the public consumes creates a vulnerability (fear) that cannot easily be overcome. People have to be convinced that their food is safe, any pesticide residues are of no risk and are there for a reason. In this case, we are asking a mother feeding her child to trust the chemical industry… a challenge indeed.
It wouldn’t be half as hard were it not for the opportunists seeking to take advantage of a vulnerable population worried about their health and the environment. With social media networks making it feel like cancer is found in every spoonful, frightened consumers reach for their wallets and the dream of a chemical-free world.
The narrative driven by the chemophobic activist community is that pesticides are dangerous to consumers, unnecessary and destroying the environment. They have left most of us thinking there must be some evil industry conspiracy wanting to pollute the countryside, poison children and profit from some intentional cancer plague...........To Read More.....
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