Daniel Greenfield
October 21, 2021 @ Sultan Knish Blog
In the late 19th century, John Harvey Kellogg, a eugenicist and celibate
vegetarian, became the leading health food nut of the era and along the
way accidentally invented corn flakes.
Back
then Kellogg’s Battle Creek Sanitarium was a spa for the rich where
patients got electric baths and enemas (the subject of a scathing parody
in the book and movie, The Road to Wellville). These days, Battle
Creek, Michigan is in much worse shape and Kellogg’s is the area’s
biggest employer. But the corporation, like most of its multinational
woke ilk, spends most of its time virtue signaling social justice while
outsourcing American jobs.
The W.K. Kellogg Foundation, another
of the multitude of hijacked radical foundations, is the biggest
shareholder of Kellogg's through the Kellogg's Foundation Trust. The
left-wing activist foundation had originally been founded as the W. K.
Kellogg Child Welfare Foundation by John's brother who idealistically
but foolishly told his board, "Use the money as you please, so long as
it promotes the health, happiness, and welfare of children."
An example of the Kellogg Foundation's promotion of the happiness of children
is its Truth,
Racial Healing & Transformation Implementation Guidebook which
claims that "emphasizing individualism as opposed to a more collective
ideology" is racist, and saying, “People are people. We are all alike
regardless of the color of our skin,” is even more horrifyingly racist.
A
century after John Kellogg’s involvement with the Race Betterment
Foundation which called for a registry deciding who should be sterilized
in order to improve the “race”, an idea later embraced by the Nazis,
Kellogg’s is hopelessly racist. The only difference is that it traded
eugenic racism against black people for social justice racism against
white people.
Kellogg’s cereal pushes Ibram X. Kendi’s Antiracist
Baby board book on parents to teach that even white babies are evil
racists. “We know that by two years old children are already consuming
racist ideas,” Ibram X. Kendi declared. That wasn’t true until he got
started.
With some help from Kellogg’s.
But while
Kellogg’s was working hard to promote the ”health, happiness, and
welfare of children” by feeding them sugary cereals and teaching them
that white people are evil, it was also busy wrecking the economy of
Battle Creek, Michigan to make a little more money.
It didn’t count though because much of the Kellogg’s Battle Creek workforce is white.
Under
CEO Carlos Gutierrez, later Bush's Commerce Secretary, much of the
operation was shut down and moved to Mexico. After that Battle Creek's
unemployment rate went
from 3.9% to 7.5%.
"He knows exactly what it takes to make American businesses grow and create jobs," Bush said of Gutierrez.
Which was true. Just in Mexico.
Since
then, Gutierrez became Romney's Hispanic chairman, and endorsed Hillary
and Biden, but not until he created Republicans for Immigration Reform
after turning on Mitt Romney for not being sufficiently supportive of
replacing Americans. "I think we lost the election because the far right
of this party has taken the party to a place that it doesn't belong,"
he huffed.
Maybe some Republicans opposed to endless immigration used to have jobs in Battle Creek.
The
workers who do still have jobs in Battle Creek are on strike. 1,400
workers are now walking the picket line after Kellogg's announced that
it would
cut 212 jobsThe local union president, a fourth-generation worker, said that they were tired of Kellogg's moving jobs to Mexico.
"We
work seven days a week, that’s what we do. In exchange for that, we
live the American dream. At the end of the day, that’s what they want to
take from all of us."
Kellogg’s prefers the Kendi dream of
getting rich by accusing Americans of racism while screwing the American
working class. And it’s not just the American workers who get the shaft
from the woke virtue signalers in the C-suite. A few years ago,
Kellogg's
moved its cereal plant from Ontario to China. And it closed its Australian plant and shifted
over to Thailand.
When
Kellogg's isn't firing its American workers and trading them for
foreign workers who will work for a fraction of the cost, it's
terrorizing its workforce with Equity, Diversity & Inclusion. While
Kellogg's won't pay its workers fairly, it has hired a roster of
diversity executives who make 4 times their salary to tell them how
racist they are.
CEO Steve Cahillane responded to the drug
overdose death of George Floyd and the subsequent devastating riots by
the Black Lives Matter racist hate group by falsely claiming that there
were "racial injustices" and declaring that "in North America, we cannot
reinforce strongly enough our commitment to a diverse and inclusive
environment". In North America, maybe not as much in actual racist
countries where Kellogg's offers fewer “race conscious” classes.
The
360 degree turn from the Race Betterment Foundation to the Kellogg’s
Race Conscious learning series shows that horseshoe theory also applies
to woke cereal companies.
“Kellogg recognized, along with the
rest of the country and world, that we had entered a point of no return
in terms of social justice,” a quote in Kellogg’s Equity newsletter
screams. “What if we created a dialogue about the intersectionality of
race and food?”
Or what if Kellogg’s stopped firing workers while telling them they’re racist?
While
Kellogg’s touts the “Fight for Food Justice”, it treats its food
workers like garbage. C-suite woke virtue signaling can cover up a
multitude of sins. That’s why it’s taken over corporations. Instead of
actually practicing ethics and decency, major corporations now hire
diversity executives to assemble social justice word salads that make
Corporate America sound like Che.
The more jobs Kellogg’s cuts at its Battle Creek birthplace, the more it talks about equity.
Kellogg’s
boasts that it’s a Top 50 Company for Diversity and that diversity and
equity are “paramount to achieving our success”, but the real secret
sauce is cheap foreign labor.
An Amnesty International report
accused Kellogg's
and a variety of woke food multinationals, including Unilever, the
parent company of antisemitic BDS advocate Ben and Jerry's, of getting
palm oil from plantations where 8-year-olds worked under hazardous
conditions.
While the C-suite virtue signals about social
justice, children are dropping out of school to labor on plantations,
women are working for $2.50 a day, and breathing in toxic pesticides.
“I don’t go to school,” a 10-year-old boy working on a plantation
said.
“I carry the sack with the loose fruit by myself but can only carry it
half full. It is difficult to carry it, it is heavy. I do it in the rain
as well but it is difficult…My hands hurt and my body aches.”
No one actually likes to see how the woke sausage or the cereal gets made.
"George Floyd and Ahmaud Arbery are among the many names burned into our consciousness," Kellogg's CEO Steve Cahillane declared.
Maybe
the name of that 10-year-old boy or the fired Kellogg’s workers should
be burned into his consciousness instead. But accusing America and white
people of racism is cheap, running an ethical company is expensive.
Just stop by Battle Creek or a woke palm oil plantation and find out how
many children had to suffer and how many American workers had to lose
their future so that Tony the Tiger could rot children’s teeth with
sugar and their souls with racist wokeness.
Tags:
Corporate America,
immigration,
recent
About Daniel Greenfield
Daniel Greenfield is a journalist investigating Islamic terrorism and
the Left. He is a Shillman Journalism Fellow at the David Horowitz
Freedom Center