When Social Justice Warriors run a company

Patrice Lewis joins effort to boycott firm for insulting male customers

 

Patrice Lewis About | Email | Archive
 

This week, Gillette ran an advertisement chastising “toxic” masculinity. The commercial depicted a bunch of men standing behind a row of barbecues while two boys grappled and fought. It depicted men sexually harassing women. It depicted men acting as bullies. It depicted a man inappropriately touching a woman in a boardroom and “mansplaining” her point of view. In short, it depicted a bunch of men being jerks.

Rush Limbaugh summarized, “It’s got one stereotype after another of what liberals claim is wrong with being a man. … [T]hey really believe that men are bad news as designed; that men in their natural state are predators; that men in their natural state exhibit masculinity that is toxic and dangerous to women and children, and it needs to be erased.”..........

 

Now here’s a question: Why would a company that caters almost exclusively to men alienate its customer base by telling men they’re bad and need fixing?..............The results of SJW leadership are rather hilarious (in a grim sort of way) since everything they touch gets ruined. School districts plummet in quality. Churches empty. And businesses topple............ Read more

 

My Take - This used to be called Corporate Social Responsibility. I don't hear that term any longer because after a while everyone sees how insane their thinking is and when the intellectual responses become so well thought out the left can't stand the heat, so then they adopt another term or phrase, to advance their agenda  This time it's Social Justice Warrior. 

 

They keep saying a company should get involved in social issues, and I agree with them.  If an owner wants to jump into some social narrative they should do so, and let them face the consequences, for their good or ill.  But Gillette isn't owned by "someone"!  Gillette is a publically traded company and they need to stay out of social issues because the executives have a fiduciary responsibility to the "owners", the stockholders.  That means keeping their opinions to themselves and do nothing that jepordizes the stockholders interests. 

 

Someone needs to be fired.  Starting with the Chief Operating Officer and/or the Chairman of the Board, and then working their way down to the idiot who hired this ad agency.  So who's to blame for the huge backlash?  Just ask them - It's the fault of men who are sexist and “threatened” by strong female leads.  Yeah, Right!  You just can't fix stupid.
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