Very often, when companies go woke, it turns out that the wokeness is a cover for changing market forces. That is, they're not alienating traditional demographics; they're reflecting that their money is coming from new demographics. When it comes to Hollywood and the NBA, for example, the big bucks are coming from China, not America. And when it comes to Disney, the main profit center isn't children; it's young adults who, Peter Pan–like, refuse to grow up.
The brilliant Daniel Greenfield makes this point in an article entitled "Disney's Business Model is Turning Kids into Dysfunctional Adults: Its customer base isn't kids. It's messed up adults." Greenfield,
as always, has done the research, and, in the case of Disney, he points
to the fact that Disney's most fanatic consumers are in the over 18
demographic:..........To Read More....
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