Sunday, June 4, 2017

Dear EWG, Why Are You Shaking Down Companies to Get on Your 'Verified' List?

We all have our strengths and weaknesses. This holds true for individuals, companies, and NGOs. Let's focus on the Environmental Working Group. Although their science is generally appalling, they sure have marketing down to an art. 
This can, in no way, be more apparent than the group's new program (scam?), which is called EWG Verified™. It's actually very clever. Let's say that you own a company whose label doesn't contain the names of enough scary sounding ingredients that are not in that product. Then how will you get people will pay extra (for no good reason) to buy what you're selling? How can you step it up? Pay off EWG, and the next thing you know—bang! You're on their list of "verified products." Cool! And if you don't, well, then you're hosed. Because you and all of the other companies that sell stuff that isn't EWG Verified™ are going to look like you're putting Sarin gas in the mouthwash. EWG is nothing if not consistent. If you look at the ingredients on it "EWG Unacceptable List," pretty much all of them either 1) cause cancer, or 2) are endocrine disruptors. .....To Read More....


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