Is French culture
exceptional, exceptionalist, or just… unique? The question was raised again
this year by the row which broke out just before the start of US-EU
trade talks. The French government insisted that cultural products,
particularly film and television, should be left out of the negotiations due to
their special status as timeless acts of artistic creation. So, said Paris,
they should be considered beyond and outside the hard rules of market-driven
commerce, so overwhelmingly favourable to the scale and priorities of America’s
creative industries. This position was greeted with derision by a wide
selection of Anglo-American commentators in politics, business, and the media.
Most of the critics choose to forget or ignore what lay behind this very
French-looking story. But Europe and America had been here before.
In 1993, as the
GATT process was about to give way to the new World Trade Organisation, President Mitterand and a wide array of French, European,
and even some American film makers threw the entire procedure into disarray by
insisting on what they called the ‘cultural exception’. GATT, they said, had
always recognized that culture should not be regulated like bananas or machine
tools. But by now wider issues had arisen to justify this position and ensure
its relevance. Mitterand said:- See more at:
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