Wednesday, September 12, 2012

Logical Fallacy of the Week, Week 42: Incomplete Comparison

An Incomplete comparison  is a misleading argument popular in advertising. For example, an advertiser might say "product X is better". This is an incomplete assertion, so it can't be refuted. A complete assertion, such as "product X sells for a lower price than product Y" or "the new product X lasts longer than the old product X" could be tested and possibly refuted.

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