The University of Tennessee-Knoxville is getting more
than $4.8 million taxpayer dollars to develop a healthy-eating campaign that
has students -- dressed up as fruits and vegetables -- cavorting in the
hallways of higher education. Getting "fruved" means you're eating your FRUits
and VEgetables. Get it?
The USDA’s National Institute of Food and Agriculture
(NIFA) recently announced a
grant of $4,887,083 for the school's “Get Fruved” project. "These grants fund critical research that will help
USDA and our partners implement effective strategies to support America's next
generation so they can have a healthy childhood and develop healthy habits for
life," USDA Secretary Tom Vilsack said in announcing the grant. According to the Fruved.com
website, the project is “a non-diet approach to weight management and does not
promote a special diet to manage weight.”....To Read More....
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