Yes, the media need to listen rather than bark

February 19, 2017

 

For the last few days, we've seen the media rediscover their bark.  They are suddenly curious about everything after eight years of just going along.  Best of all, they don't understand why the public, or their consumers, don't take their barking seriously anymore. The media's problems did not begin today. The Gallup polls about the media tell you the same story over the last few years:

2004: Media Credibility Reaches Lowest Point in Three Decades
2015: Americans' Trust in Media Remains at Historical Low   
2016: Americans' Trust in Mass Media Sinks to New Low

Maybe all the polls are wrong again. However, there is reason for the media to take their credibility problems a bit more seriously..........More