Kamala’s F____ Rebrand

Daniel Greenfield @ Sultan Knish Blog 

After blowing through $1.5 billion to lose an election, Kamala is back. And wants to run again. 

“I am not done,” Kamala Harris declared. “I have lived my entire career as a life of service and it’s in my bones.” The terrible polls won’t be stopping her because “if I listened to polls I would have not run for my first office, or my second office – and I certainly wouldn’t be sitting here.”

Kamala’s previous presidential campaign foundered when she couldn’t explain what the Harris-Walz administration would do differently than the Biden-Harris administration. This time around she can’t explain how she would run any differently in 2028 than she did in 2024.

107 Days, her campaign book, blames everybody and everything else for her defeat, including the Biden team, racism, sexism and only having 107 days in which to figure out who she was.

470 days later and counting, Kamala Harris is still claiming that Biden was “competent to serve” and couldn’t explain what she would have done differently except that we have to “do better”.

The only notable difference a year later is that Kamala has taken to swearing on camera.

The 2024 version of Kamala pitched “joy” while the 2025 one has taken to saying “F__” a lot.

“Are you f_____ kidding me? This guy wants to create a ballroom for his rich friends while completely turning a blind eye to the fact that babies are going to starve when the SNAP benefits end in just hours from now!” Kamala ranted on Jon Stewart’s podcast. “I’m not going to be distracted by, ‘Oh, does the guy have a big f_____ hammer!?’ What about those babies?”

While Kamala appeared somewhat inebriated in that podcast, this seems to be her new brand.

On her book tour for 107 Days, she screamed that “to have some level of concern and care, if not basic f____ curiosity for other people” only to have her audience break into wild hoots and applause at the F-word.

“Right. I’m just like, ‘f___ it!'” Kamala showed off on another podcast.

At a Hollywood event about ‘misinformation’, Kamala claimed that “we are living history right now” and then shouted, “these m______” are crazy.”

The old Kamala used word salads, the new Kamala uses obscenity salads. She nerves herself up, shouts an obscenity into the microphone and then starts laughing at her perceived naughtiness, like discussing a sex scene in an Oprah book club, as the audience cheers.

Adding an F___ here or there doesn’t actually make Kamala any more coherent, but it distracts the audience from the senselessness of what she’s saying. The more she swears, the less you notice the random non-swear words that she arranges into a sentence like a broken chatbot.

But the carefully calculated Fs are another symptom of her hollowness. Rather than figuring out how to talk about the issues voters care about, Kamala tinkered with her personality again.

Voters, she has been told, are angry and value authenticity, they’re drawn to outsiders, and Kamala Harris decided to give them authenticity in spades by sounding angry and throwing out occasional curses. “’Oh, does the guy have a big f_____ hammer!?’ What about those babies?”

The voters wanted authenticity, but she misheard that as obscenity.

This is what Kamala was doing during those 107 days. Rather than understanding voters, she went into a hall of mirrors, played with her hair, adjusted her personality and then brought out celebrity guests. When that personality didn’t work, she tried on another one and another one. Elections are a costume party in which she dresses the part in the hopes of getting the job. That’s why we met Kamala the prosecutor, Kamala the social justice advocate, Kamala the wine aunt and Kamala the party girl, the one person we never met and never will is the real Kamala.

And there may not be a real Kamala. While we know there is a real Obama, the one we only occasionally see peeking through the angry cracks in his studied routine, there’s every reason to think that she’s all surface, a living hall of mirrors with no self deeper than the one we see. Kamala can’t relate to voters except by shapeshifting into another ‘relatable’ version. If you don’t like Kamala 3.0, try Kamala 4.0 who drinks on camera and says “F____” sometimes.

And if that one doesn’t work, well there’s at least 1,000 more days to go until 2028.

The new F___ Kamala isn’t any more appealing than the old one, but she is tapping into the fury of her base, the Hillary base, of upper middle class liberal women who hate Trump, but have no real strong political views beyond imitating whatever is popular on their social media feeds.

They instinctively recognize that Kamala, like Hillary, is one of them, having long ago sacrificed any hope for a normal life on the altar of ambition, who also tries to keep up with a pop culture that she’s too old for and who are frustrated that their non-existent talents are never sufficiently recognized after being promoted several levels above their actual competence and usefulness.

Kamala is relatable to them, but to no one else, and to a party whose base is already sliced so microscopically thin that it hardly exists outside of a few downtowns, bedroom communities and college towns, that’s not the best strategy. The only reason that Kamala, like her old peer and rival Gavin Newsom, got anywhere, was the willingness of some very rich people in the Bay Area to fund their ambitions. But $1.5 billion later, the Bank of Kamala is permanently closed.

And so Kamala is angry. The anger is slopped all over 107 Days: a book so toxic that it made a candidate that everyone in her party already hated that much more unelectable because it revealed that she’s not really angry at Trump, but at everyone in the party who didn’t do enough for her. Kamala resents Biden, his inner circle, Obama, and just about everyone in her party.

Democrats hate their party also and that gives them a limited common ground with Kamala. It allows her to go on tour while blaming some nebulous group of insiders for not propping her up and that’s where the relatability falls apart. Dems are angry because they believe that their party didn’t fight hard enough while Kamala is angry that they didn’t pander to her hard enough.

When Kamala shouts “F____”, she’s mirroring their anger, but not the real reason for the anger, and yet she’d like to harness that anger all the way through the primaries and to the nomination.

Gov. Gavin Newsom, even more of a chameleon than Kamala, who got started in politics by watching VHS tapes of Bill Clinton speeches and adopting his mannerisms (right down to chewing his lip during times of emotion) and then adding obvious echoes of Obama and Trump into the mix for a shapeshifting goulash, has now also started trying to sound very angry.

Unusually, Gavin’s got a point.

By 2028, Dem voters will be up to a boiling pitch of fury. Every nominee will be raging, throwing out “F____”s like the vulgarity store was having a Black Friday sale and trying to mirror their rage. Kamala, Newsom, Buttigieg and AOC, their faces red, their fists clenched, their feeds emojied will bestride the stages of New Hampshire and the caucasus of Iowa and scream.

As Joe Biden, who by then may well be dead or institutionalized, once told Obama, “it’s a big F____ deal.”

Daniel Greenfield is a Shillman Journalism Fellow at the David Horowitz Freedom Center. This article previously appeared at the Center's Front Page Magazine. Click here to subscribe to my articles. And click here to support my work with a donation.  Thank you for reading.