The rise of
behavioral economics has long been seen by statists as a body blow to
libertarianism. By arguing that people are irrational consumers who are easily
manipulated, behavioral economics seems to argue for state intervention to save
us from ourselves. In his best-seller Predictably Irrational, behavioral
economist Dan Ariely claims that irrational consumers invalidate arguments in
favor of the free market, namely those that argue that free consumer choice
leads to the most efficient and productive economy. Since consumers are
irrational, Ariely claims, we need the government to step in and regulate the
economy.
For many, more
government is a reasonable conclusion from Ariely’s premise of consumer
irrationality. If consumers can’t rationally select the goods and services they
need, then perhaps government can choose more wisely for them. But when you
look deeper, behavioral economics provides a convincing indictment of the
political system.
Behavioral economists claim that consumers cannot
rationally pick products in the free market. But if that’s the case, what makes
us qualified to pick the elected officials who promise to run our lives for us?
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