The Untold Story of the Bud Light Fiasco

By John Conlin May 1, 2023

One doesn’t have to be a marketing genius to understand the typical beer drinker probably skews more non-woke than woke. And since the old 80-20 rule works in beer just like everything else, 80 percent of all beer is consumed by 20 percent of all beer drinkers. If you’re the biggest brewer in the country, it would seem to be a wise course not to go out of your way to piss off that 20 percent...........Thus, these types of products have a much higher customer bond than say the bathroom cleaning products you use. Few products have a higher bond than beer..........Thus, ABI violated this bond and set off a firestorm like none before in the beer world, most likely forever changing the beer competitive landscape........... And the stronger the bond, the greater the feeling of betrayal..............To Read More....

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