They spend full-time in closed rooms with their peers breathing in their collective flatulence and soon come to proclaim it fragrant. At some point they will decide that everyone else should see it as fragrance as well, and not for what it really is. When the world looks at them as if they're insane they become angry with righteous indignation and attempt to force others to become one with their insanity.
In the end, they love their own stink so well, they will go to ANY length to avoid returning to the fresh-air outside, among the unwashed. - Frank Gasparini