Changing the Language to Change the Culture

By John Renken / 6 April 2013 / 3 Comments

Proverbs 25:11 – A word fitly spoken is like apples of gold in a setting of silver.

In America, we have a whole world of politicians and special interest groups. These people have figured out that winning the ideological war can be as simple as changing the comfort zones of people – and that is accomplished through a subtle shift in language. This shift is a well thought out and a very deliberate plan. The plan is simple and only needs a little patience, planning and the use of new words. In layman’s terms, if you change the words and their meaning, then give the people new words favoring your position you will have successfully shifted the entire culture towards your ideology. This strategy is pretty apparent if you were just to look at a variety of political and religious topics.

Take for example, the topic that just hit the national scene this week: the AP determined it would no longer be using the language of “Illegal Immigrant” and “Islamist”. You might be asking yourself what is the big deal? Well a lot actually. It is a huge deal. Regardless of all of the issues surrounding immigration, those who cross the borders illegally are illegal immigrants, especially when you compare them with those who came through the process legally so they could become citizens; but in case you missed it, let me explain what happened: The AP changed the language and the meaning of that language. There was a softening of the language, which, over the course of the next year or maybe even a few years, will change the perspective of the American people to where they don’t even consider it a crime…..To Read More….

Editor's Note: I would like to draw attention to David Kupelian’s book, “The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom”.  The book description states: Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.

The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive-in a word, evil.